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Les producteurs roumains de l’habillement à la recherche de clients : une analyse sociologique des rencontres d’affaires

Abstract : This article analyzes business encounters in the garment industry of post-communist Romania. It shows how the structural uncertainty that characterizes the “transition” from a planned economy to a market economy forces the choice of Romanian manufacturers, particularly in terms of clientele. Thus, in the early 1990s, these actors were mostly caught up in figuring out their short-term profits, and their ability to get a firm foothold in the market was seriously challenged. However, many of the bifurcations experienced by individual manufacturers paradoxically participated in stabilizing (at least temporarily) a way of doing business in that industry : the “choice” of international outsourcing became the only possible reasonable choice during the “transition”.
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https://halshs.archives-ouvertes.fr/halshs-03678383
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Submitted on : Wednesday, May 25, 2022 - 12:36:47 PM
Last modification on : Monday, June 27, 2022 - 3:04:47 AM

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Alina Surubaru. Les producteurs roumains de l’habillement à la recherche de clients : une analyse sociologique des rencontres d’affaires. Sociologie du Travail, Association pour le développement de la sociologie du travail, 2012, 54 (4), pp.457-474. ⟨10.4000/sdt.2088⟩. ⟨halshs-03678383⟩

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