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Marketing as an art and science of market framing: Commentary

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https://hal-mines-paristech.archives-ouvertes.fr/hal-00520178
Contributor : Catherine Lucas <>
Submitted on : Wednesday, September 22, 2010 - 2:26:59 PM
Last modification on : Thursday, September 24, 2020 - 5:00:27 PM

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  • HAL Id : hal-00520178, version 1

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Michel Callon. Marketing as an art and science of market framing: Commentary. Luis Araujo, John Finch and Hans Kjellberg. Reconnecting marketing to markets, Oxford University Press, pp.224-233, 2010. ⟨hal-00520178⟩

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