Moving closer to the market? The shift from audience as measure to measure as audience in France in the 1980s

Cécile Méadel

Communication dans un congrès

Moving closer to the market? The shift from audience as measure to measure as audience in France in the 1980s

Cécile Méadel ¹

1 CSI i3 - Centre de Sociologie de l'Innovation i3

Mots-clés : TV measurement audience market

Type de document :

Communication dans un congrès

Domaine :

Sciences de l'Homme et Société / Sociologie

Liste complète des métadonnées

https://hal-mines-paristech.archives-ouvertes.fr/hal-00824297
Contributeur : Catherine Lucas <>
Soumis le : mardi 21 mai 2013 - 14:53:18
Dernière modification le : jeudi 24 septembre 2020 - 17:00:27

Moving closer to the market? The shift from audience as measure to measure as audience in France in the 1980s

Identifiants

Collections

Citation

Exporter

Métriques

197

Moving closer to the market? The shift from audience as measure to measure as audience in France in the 1980s

Identifiants

Collections

Citation

Exporter

Partager

Métriques

197