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Moving closer to the market? The shift from audience as measure to measure as audience in France in the 1980s

Cécile Méadel
Centre de Sociologie de l'Innovation i3

Mots clés

TV measurement audience market

Domaines

Sociologie

Catherine Lucas  : Connectez-vous pour contacter le contributeur

https://hal-mines-paristech.archives-ouvertes.fr/hal-00824297

Soumis le : mardi 21 mai 2013-14:53:18

Dernière modification le : vendredi 31 mars 2023-14:32:05

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Dates et versions

hal-00824297 , version 1 (21-05-2013)

Identifiants

  • HAL Id : hal-00824297 , version 1

Citer

Cécile Méadel. Moving closer to the market? The shift from audience as measure to measure as audience in France in the 1980s. ECREA 4th European Communication Conference, Oct 2012, Istanbul, Turkey. ⟨hal-00824297⟩

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