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Moving closer to the market? The shift from audience as measure to measure as audience in France in the 1980s

Mots-clés : TV measurement audience market
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Conference papers
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https://hal-mines-paristech.archives-ouvertes.fr/hal-00824297
Contributor : Catherine Lucas Connect in order to contact the contributor
Submitted on : Tuesday, May 21, 2013 - 2:53:18 PM
Last modification on : Thursday, September 24, 2020 - 5:00:27 PM

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  • HAL Id : hal-00824297, version 1

Citation

Cécile Méadel. Moving closer to the market? The shift from audience as measure to measure as audience in France in the 1980s. ECREA 4th European Communication Conference, Oct 2012, Istanbul, Turkey. ⟨hal-00824297⟩

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