Platform Emergence in Double Unknown (Technology, Markets): Common Unknown Strategy

Olga Kokshagina 1, 2 Pascal Le Masson 2 Benoit Weil 2 Patrick Cogez 1
1 ST-CROLLES - STMicroelectronics [Crolles]
2 CGS i3 - Centre de Gestion Scientifique i3
Abstract : The proposed chapter deals with platform emergence in double unknown situations when technology and markets are highly uncertain. The interest in technological platform development to enable creation of products and processes that support present and future development of multiple options is widely recognized by practitioners and academics. The existing literature considers that platforms already invented and the development is mostly based on exploiting this common platform core to build future markets and technological derivatives. However, when we are in double unknown situations, markets and technologies are highly uncertain and neither market options, nor platform cores are known. Thus, how to start an exploration? How can one ensure platform emergence in double unknown? What are the market and technology conditions that lead to different strategies of platform emergence? To answer these questions, we formally describe identified strategies and fabricate simple economical model to compare them. We illustrate the insights of the model through a case study of innovative technology development in semiconductor industry. Our results allow for better understanding market and technological conditions that allow for minimization of risks and exploration costs in double unknown and exploration costs in double unknown. Following the principle of value creation across various applications, this work extends the comprehension of generic technology design in double unknown.
Type de document :
Chapitre d'ouvrage
Liste complète des métadonnées
https://hal-mines-paristech.archives-ouvertes.fr/hal-00903875
Contributeur : Olga Kokshagina <>
Soumis le : mercredi 13 novembre 2013 - 12:00:29
Dernière modification le : mercredi 18 décembre 2019 - 16:55:36

Identifiants

  • HAL Id : hal-00903875, version 1

Collections

ENSMP | ENSMP_CGS | PARISTECH | PSL | CNRS | INSTITUT-TELECOM

Citation

Olga Kokshagina, Pascal Le Masson, Benoit Weil, Patrick Cogez. Platform Emergence in Double Unknown (Technology, Markets): Common Unknown Strategy. Cetindamar, D.; Daim, T.; Beyhan, B.; Basoglu, N. Strategic Planning Decisions in the High Tech Industry, Springer London, pp.259, 2013. ⟨hal-00903875⟩

Exporter

BibTeX TEI DC DCterms EndNote

Partager

Métriques

Consultations de la notice

407

Contact

Informations

CCSD