Brainstorming versus creative design reasoning: A theory-driven experimental investigation of novelty, feasibility and value of ideas

Akın Kazakçı 1 Thomas Gillier 2 Gerald Piat 3 Armand Hatchuel 1
1 CGS i3 - Centre de Gestion Scientifique i3
2 ERPI - Equipe de Recherche sur les Processus Innovatifs
3 EDF R&D - EDF R&D
Abstract : In industrial settings, brainstorming is seen as an effective technique for creativity in innovation processes. However, bulk of research on brainstorming is based on an oversimplified view of the creativity process. Participants are seen as idea generators and the process aims at maximizing the quantity of ideas produced, and the evaluation occurs post-process based on some originality and feasibility criteria. Design theories can help enrich this simplistic process model. The present study reports an experimental investigation of creativity process within the context of real-life design ideation task. Results lead to the rejection of the classical 'quantity breeds quality' hypothesis. Rather, we observe that successful groups are the ones who produce a few original propositions that hold great value for users while looking for ways to make those propositions feasible.
Type de document :
Communication dans un congrès
Liste complète des métadonnées

Littérature citée [37 références]  Voir  Masquer  Télécharger
https://hal-mines-paristech.archives-ouvertes.fr/hal-00969300
Contributeur : Akin Osman Kazakci <>
Soumis le : mercredi 2 avril 2014 - 12:51:51
Dernière modification le : lundi 27 mai 2019 - 11:28:35
Document(s) archivé(s) le : mercredi 2 juillet 2014 - 11:56:51

Fichier

Kazakci.et.al.DCC14.pdf
Fichiers produits par l'(les) auteur(s)

Identifiants

  • HAL Id : hal-00969300, version 1

Collections

ENSMP | PARISTECH | ENSMP_CGS | UNIV-LORRAINE | INSTITUT-TELECOM | PSL | EDF

Citation

Akın Kazakçı, Thomas Gillier, Gerald Piat, Armand Hatchuel. Brainstorming versus creative design reasoning: A theory-driven experimental investigation of novelty, feasibility and value of ideas. Design computing and cognition 2014, Jun 2014, London, United Kingdom. pp.1-20. ⟨hal-00969300⟩

Exporter

BibTeX TEI DC DCterms EndNote

Partager

Métriques

Consultations de la notice

775

Téléchargements de fichiers

926

Contact

support.ccsd.cnrs.fr
hal.support@ccsd.cnrs.fr
Logo CCSD