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Television Audiences Across the World: Deconstructing the Ratings Machine

Abstract : This book is the first to explore the composition of television ratings in a cross-cultural, comparative manner. Using both communication history and the sociology of quantification, Television Audiences Across the World illuminates why the whole television industry, and television audiences themselves, refer to ratings as the main way to represent the television-watching public. It shows how a specific technology, the peoplemeter, has become the 'state of the art' in very different cultural contexts, including major non-Western countries. It analyses how television audience measurement succeeds in homogenizing diverse ways of watching television among different populations, creating 'apparent nations', and at times ignoring entire regions or parts of the population. The chapters in this volume discuss why television audience measurement has become the dominant model for the evaluation of popularity in the post-modern world, the true 'voice of the masses', still powerful in supposedly fragmented societies.
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https://hal-mines-paristech.archives-ouvertes.fr/hal-01111655
Contributor : Cécile Méadel <>
Submitted on : Friday, January 30, 2015 - 4:59:17 PM
Last modification on : Monday, December 14, 2020 - 4:44:15 PM

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  • HAL Id : hal-01111655, version 1

Citation

Jérôme Bourdon, Cécile Méadel. Television Audiences Across the World: Deconstructing the Ratings Machine. 2014, 9781137345097. ⟨hal-01111655⟩

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