Managing the impacts of non-verbal devices on idea generation: a new challenge for creative leaders

Abstract : Non-verbal devices such as pictures or sketches are expected to enhance creativity during idea generation sessions. However, due to both cognitive and organizational factors, they do not always have the desired impact. In particular, non-verbal devices constitute new knowledge inputs, which can enhance idea generation but also increase fixation effects. This paper aims to understand the way non-verbal devices impacts idea generation and also to identify success factors for their use in creativity sessions. We use the design theory to study four cases of idea generation sessions mobilizing non-verbal tools. In each case, this study presents (1) the idea generation process and the interactions between stakeholders (2) the cognitive effects generated by non-verbal tools (3) the influence of interaction between stakeholders on the performance of non-verbal devices. We then identify three success factors enhancing the performance of non-verbal tools and playing on both cognitive and organizational levels.
Type de document :
Communication dans un congrès
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https://hal-mines-paristech.archives-ouvertes.fr/hal-01148390
Contributeur : Juliette Brun <>
Soumis le : lundi 4 mai 2015 - 14:51:57
Dernière modification le : mardi 4 juin 2019 - 12:20:15

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  • HAL Id : hal-01148390, version 1

Citation

Juliette Brun, Hicham Ezzat, Benoit Weil. Managing the impacts of non-verbal devices on idea generation: a new challenge for creative leaders. European Academy of Management - EURAM, Jun 2015, Varsovie, Poland. ⟨hal-01148390⟩

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