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Chapitre D'ouvrage Année : 2018

Another Consumer Culture Theory: An ANT look at consumption, or how 'market-things' help 'cultivate' customers

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hal-01895318 , version 1 (15-10-2018)

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  • HAL Id : hal-01895318 , version 1

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Franck Cochoy, Alexandre Mallard. Another Consumer Culture Theory: An ANT look at consumption, or how 'market-things' help 'cultivate' customers. Olga Kravets; Pauline Maclaran; Steven Miles; Alladi Venkatesh. The SAGE handbook of consumer culture, Sage, pp.384-403, 2018, 978-1-4739-2951-7. ⟨hal-01895318⟩
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