Managing Learning Curves In The Unknown: From ‘Learning By Doing’ To ‘Learning By Designing’

Abstract : Central in this paper is a puzzling innovation project involving the introduction of a new machine in an assembly plant in the aviation industry. The project drew our attention because it achieved remarkably high performance results despite being launched with a negative business case. The observed performance trend neither corresponds to uncertainty reduction nor results from a pure investment in the unknown: we demonstrate that this case is an anomaly with regards to investment decision-making logics and learning dynamics (Learning by Doing) which traditionally explain performance gains. We find that the dynamics at work were made possible by an original and rigorous managerial approach adopted to address the significant presence of unknown at project launch and during project deployment. Based on this case study, we identify three principles respectively aiming at guiding investment decisions, at (economically) managing projects and at organizing learning in the unknown. The first principle recommends to keep using the classical economic tools (e.g. business cases) which advise against the project, but in a "diverted" way, i.e. as a means to keep the losses under control in case of failure. The second one suggests to clearly set in the team's mission the objective to discover new performance variables. The third one proposes to deploy a learning strategy related to the newly-discovered variables that is based on the very objective to build profitability and turn the project into a profitable one.
Type de document :
Communication dans un congrès
Liste complète des métadonnées

Littérature citée [27 références]  Voir  Masquer  Télécharger

https://hal-mines-paristech.archives-ouvertes.fr/hal-01900961
Contributeur : Agathe Gilain <>
Soumis le : lundi 22 octobre 2018 - 15:33:03
Dernière modification le : lundi 3 juin 2019 - 11:09:31
Document(s) archivé(s) le : mercredi 23 janvier 2019 - 15:34:46

Fichier

2018-06-14-RD-Management PDF.p...
Fichiers produits par l'(les) auteur(s)

Identifiants

  • HAL Id : hal-01900961, version 1

Citation

Agathe Gilain, Pascal Le Masson, Benoit Weil. Managing Learning Curves In The Unknown: From ‘Learning By Doing’ To ‘Learning By Designing’. R&D Management, Jul 2018, Milan, Italy. ⟨hal-01900961⟩

Partager

Métriques

Consultations de la notice

77

Téléchargements de fichiers

109