Models and Procedures of Product Development

Abstract : Integrated Product Development (IPD) is one of the best-known integration approaches to support product development [GeBa-2002], which is not limited to specific industries. It arose from the necessity to integrate all areas involved in the generation of a product (starting with marketing, followed by production to sales) into product development by means of suitable measures, to overcome forms of organization based on the division of labour and to concentrate not only on solving technical problems but also on the associated processes [Olss-1985, Ehrl-1995, Burc-2001].