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De l'éco-conception à l'éco-innovation : cadrages et transformations des pratiques des entreprises

Abstract : Ecodesign, which aims to reduce the environmental impact of products and services at the design stage, is now a key element of CSR strategies. However, despite a favorable context for its development, ecodesign companies’ practices remain limited, leading to incremental eco-innovations that are difficult for consumers to identify. Through a comprehensive analysis of business practices based on 46 interviews, we show that the difficulties associated with the deployment of ecodesign result from the way this approach has been historically framed by the actors. Three dominant frames, whose characteristics and effects are analyzed, are presented: a techno-centric frame, based on rigorous environmental assessment methodologies, a customer-oriented eco-innovation frame, aiming to integrate the customer into a more global strategic approach, and a hybrid frame, seeking to combine the strengths of both approaches.
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https://hal-mines-paristech.archives-ouvertes.fr/hal-03503252
Contributor : Franck Aggeri Connect in order to contact the contributor
Submitted on : Monday, December 27, 2021 - 1:36:44 PM
Last modification on : Tuesday, January 4, 2022 - 6:33:31 AM

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  • HAL Id : hal-03503252, version 1

Citation

Chloé Steux, Franck Aggeri. De l'éco-conception à l'éco-innovation : cadrages et transformations des pratiques des entreprises. Revue de l'Organisation Responsable, ESKA, 2021, 16 (2), pp.28-37. ⟨hal-03503252⟩

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