The sustainable fibres of generative expectation management: The “building with hemp” case study.

Marc Barbier (1) , Pauline Caron (2) , Pascal Le Masson (3) , Franck Aggeri (3)

1 SenS - Sciences en Société
2 inVivo
3 CGS i3 - Centre de Gestion Scientifique i3

This chapter accounts for an emerging logic underpinning the governance of innovation at the level of socio-technological regimes facing expectations and promises for emerging industries. Beyond the scientific literature on management of R&D resources, IP rights and core competences, we question the governance of innovation when it consists in managing the dual expansion of expectations (value landscape, creation of new visions and new interests, etc.) and the realisation of those expectations in organisational arrangements at the niche level. This chapter shows that generative expectation management is clearly based on innovative design activities, i.e. on the capacity to create and refine many possible futu res within research processes and socio-technical arrangements. It suggests that efficient generative expectation management would benefit from tools and processes able to support innovative design processes.

Mots clés: socio-technical regimes; expectation management; innovation

Domaines: Gestion et management

Marc Barbier, Pauline Caron, Pascal Le Masson, Franck Aggeri. The sustainable fibres of generative expectation management: The “building with hemp” case study.. Marc Barbier et Boelie Elsen. System Innovations, Knowledge Regimes, and Design Practices towards Transitions for Sustainable Agriculture, INRA éditions, 262 p., 2012, 2-7380-1306-6. ⟨hal-01117313⟩